What is Authentic Masculinity?

Authentic Masculinity is virtuous masculinity. Virtuous masculinity is strong and leads to success in all areas of life because it requires self-mastery.

What do I get from Authentic Masculinity?

You get skills, encouragment, and network-- all tailored to be useful specifically to men.

Who's behind Authentic Masculinity?

Authentic Masculinity was founded as an experimental project in January 2015 by Shannon McGurk, a retired Army Armored Reconnaissance Lieutenant Colonel and China Foreign Area Officer who also worked for Northrop Grumman and IBM. To read his story, click here.

Why now?

Technology is changing everything and opportunities for men are opening up globally. If men embrace change and commit to life-long learning, they will win because they can participate in the global economy. If not, they will be left behind by automation, technology, higher taxes and inflation.

Why did you found Authentic Masculinity?

We founded Authentic Masculinity because we discovered the world needs strong men in order to function. Men who are the most authentically masculine help the world the most. Helping the world and solving problems is what men do best. Helping the world and solving problems leads to success in every area of life.

What is Authentic Masculinity’s vision?

A world where each man improves his health, wealth and networks by mastering his own masculinity.

What is Authentic Masculinity’s mission?

To help all men master their masculinity to improve every aspect of their health, wealth and networks.

What is The Masculine Genius?

Men have a genius for reason, simplicity, clarity, directness and action. It is these qualities that AM calls The Masculine Genius. However, even more, The Masculine Genius is also that essential masculinity in each man. It is those capabilities and qualities specific to each man that reside deep within him, but which all men also hold in common. The Masculine Genius makes a man who he is and enables him to live a life of greater intensity, dignity, independence, courage, freedom and significance in all Four Privileges of a Balanced Masculine Life.

What are The Four Privileges?

The Four Privileges are the four responsibilities all men are called to fulfill on their journey to become better men. They are the roles of Prince (Authority), Priest (Spirituality), Provider (Material Resources) and Protector (Defense of the Sacred, Valuable and Innocent).

What is a Balanced Masculine Life?

The three components of a Balanced Masculine Life are first, self-mastery, second, equal well-being in three areas critical to a man (Health, Wealth and Networks) and third, service to others. Ideally a man improves in all three components and areas simultaneously. A man brings a Balanced Masculine Life to each of The Four Privileges.

What are The Five Critical Questions?

The Five Critical Questions are what we use to help men start on their own journey of unlocking their Masculine Genius. They are: “Who are you, as a man?”, “What are you, as a man?”, “Where are you on your journey as a man?”, “When is it, now, in your own life?”, and “Why do you want to harness your Masculine Genius?” We ask these questions as they pertain to each man’s journey. Asking and answering these questions correctly unlocks each man’s vital How: “How am I going to accomplish what I seek to accomplish, become who and what I seek to become and serve all I seek to serve?” We say, “If your Why is strong enough, your How becomes easy.” AM asks The Five Critical Questions and others in a specific way through Translational Lift Coaching.© AM encourages men to adapt this questioning process to their own needs, goals and life.

What are the Seven Virtues?

The Seven Virtues are the moral principles Authentic Masculinity uses in its approach to helping men unlock their Masculine Genius. They are The Seven Cardinal Virtues: Prudence, Justice, Temperance, Courage, Faith, Hope, and Charity.

What are the practical benefits of mastering The Masculine Genius?

There are many practical benefits to harnessing The Masculine Genius. Three of the most compelling practical benefits are discovering the joy of being effective in your relationships, the joy of being valuable in the market place and the joy of discovering how to be truly productive.


What resources does Authentic Masculinity provide?

AM provides free online audio, video and text content promoting healthy masculinity. AM also seeks to provide its community quality content from other sources we trust.  As we grow, AM will be providing expanded free networking resources and content, but also a full range of fee-based products and services to supplement our free resources.

Does Authentic Masculinity claim to know what authentic masculinity is?

Yes, but so can every man. Authentic masculinity is virtuous masculinity. The man who is authentically masculine has dedicated himself to mastering The Seven Cardinal Virtues.  What’s exciting, though, is that a commitment to authentic masculinity is the beginning of a lifelong journey, no matter your age or station in life. So, there’s no such thing as perfect authenticity as a man, only better authenticity as a man.  Further, AM advocates that each man tap into what his own reason tells him is his own masculinity. We want to help as many men on that journey as we can. We do believe, though, that all men have more in common with each other than they realize. We do believe in focusing on what unites all men rather than what divides many of us from each other.

Does Authentic Masculinity teach that men are better than women?

No and that is antithetical to all we stand for. Authentic Masculinity teaches that men and women complement each other. In the ideal case, men and women work harmoniously together, but that is a very difficult thing to do. Harmony between men and women requires self-knowledge, mutual awareness and respect, all of which will result for men if they are virtuous.

Does Authentic Masculinity exclude anyone?

The only men we prefer not to include are those men who are discourteous or disruptive of the community we are building. Courtesy is a byproduct of strength and self-mastery. If you are polite and share our values of self-mastery and self-improvement, we welcome you. You will remain welcome as long as you are courteous and respectful of the culture and community we seek to build.

How do I start?

Sign up for Authentic Masculinity’s weekly dispatch, Pro Victoria, here.